That’s part of it, but it’s also about making cycling more enjoyable and approachable. It’s not just about winning races and producing lighter, stronger, faster bikes. These innovations serve a larger purpose. Our industry-leading E-bikes are redefining what’s possible for riders of all abilities. Giant Bikes collection of gear and apparel, developed and tested by some of the top teams and athletes in pro racing, continues to expand. Today, this spirit of innovation is stronger than ever. And we revolutionized off-road performance bikes with Maestro Suspension. We defined the look and feel of modern road racing bikes with our Compact Road technology. We were first to make carbon fibre bikes widely available to the world. We introduced lighter, stronger aluminium frames at a time when the industry standard was steel. In fact, Giant Bikes has long been one of cycling’s main catalysts for change. Much has changed since we started in 1972. And they were founded on the idea that the best way to inspire passion for cycling is to create the best bicycles, and make them accessible to all riders. It’s true that Giant Bikes is the world’s largest producer of high-quality bikes, but they never forget where we came from. They are Tour de France racers, single-track explorers, neighbours and friends. They are athletes, adventurers and advocates for cycling. Giant Bikes is builders and innovators, but they are also a global community of cyclists. To create the ultimate cycling experience for all riders, all around the world. Giant Bicycle team mission is to help make it happen. It's your choice whether you start out as a small-time fruit-growing framer with a little orchard and retire as the owner of the biggest foodstuff empire around, or end up owning a multinational conglomerate with a vast portfolio of products.How do you define the ultimate cycling experience? That’s up to you. Make critical decisions which products you should manufacture, where to gather the best raw materials, where to sell them and how to effectively transport them there. Now you can become the greatest power in industry! Begin in the year 1900 with little money but large ambitions and through skilfull decision-making you can build up an enormous business empire. Economic booms, stock market crashes, oil crises, upswings, triumphs.
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